Responsibilities

• Support the development and implementation of marketing campaigns across various channels including social media, email, print, and digital advertising.
• Assist in managing social media advertising campaigns on platforms such as Facebook and Google AdWords to maximize engagement and reach.
• Contribute to content marketing initiatives by writing compelling copy, blog posts, and web content optimized for SEO.
• Help coordinate marketing automation tools and CRM systems to streamline campaign workflows and improve customer engagement.
• Conduct research on industry trends, competitors, and target audiences to inform marketing strategies.
• Analyze web analytics reports using tools like Google Analytics and web analytics reporting platforms to evaluate campaign performance and recommend improvements.
• Collaborate with cross-functional teams including product management, sales, graphic design, and public relations to ensure cohesive messaging and branding.

Requirements

• Proficiency in SEO best practices and experience with multichannel marketing strategies.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for basic graphic design tasks.
• Knowledge of content marketing, copywriting, and demand generation marketing techniques.
• Experience implementing marketing automation tools and managing CRM systems such as Salesforce or HubSpot.
• Strong understanding of social media marketing, including social media advertising campaigns on Facebook and other platforms.
• Ability to analyze data using Google Analytics or similar tools for web analytics reporting.
• Excellent communication skills with a focus on content writing and creative storytelling.
• Basic knowledge of HTML, WordPress website management, and email marketing platforms like Mailchimp or similar tools.
• Demonstrated ability to manage multiple projects using marketing project management methodologies.
• Team-oriented mindset with experience in managing or supporting marketing, advertising or public relations teams.