Responsibilities

• Identify emerging bass fishing techniques, bait styles, and rigging trends across avid and tournament anglers
• Analyze trends across setups, line, terminal tackle, bait design, and fishery patterns
• Research how trends originate and track how they evolve across regions and angler segments
• Translate insights into new product ideas for future innovation pipelines
• Support bait ideation and concept development for Berkley and Savage Gear
• Recommend new techniques, shapes, and applications based on angler behaviors
• Provide input on how to activate trends through marketing and consumer engagement strategies
• Capture and document knowledge around fishing setups to support long-term brand strategy
• Leverage on-the-water experience and field research to validate trends
• Monitor tournament circuits, pro anglers, and competitor products to identify market shifts

Requirements

• A deep curiosity about trends and innovation in bass fishing
• Ability to think both analytically and creatively
• Strong observational and research skills
• Confidence sharing ideas and insights
• A proactive mindset and willingness to dive in
• Familiarity with advanced techniques and tools like Forward Facing Sonar (FFS)
• Knowledge of tournament bass fishing at various levels

Preferred

• Exposure to JDM baits and global fishing trends is a plus
• Strong analytical thinking and ability to turn insights into ideas