Marketing Intelligence Lead (Data Scientist)

Scottsdale, AZ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end marketing analytics that surface trends, risks, and opportunities and deliver actionable guidance for leadership.

  • Own analytics: build scalable measurement across channels, campaigns, and funnel stages to improve visibility and decision velocity.
  • Insights engine: run deep dives, explain why results occurred, and forecast scenarios for leadership planning.
  • AI-forward workflow: leverage AI tools to accelerate insight generation and drive proactive, analytics-led marketing outcomes.

Job Description

Responsibilities

  • Analyze marketing, pipeline, and revenue performance to surface trends, risks, opportunities, and the drivers behind them
  • Conduct deep-dive analyses to answer the ambiguous business questions that don't fit in a dashboard
  • Translate data into clear, actionable recommendations for marketing leadership
  • Tell the org not just what happened, but why it happened and what to do next
  • Build scalable frameworks for measuring marketing effectiveness across channels, campaigns, and funnel stages
  • Partner with Marketing Ops, RevOps, and BI to evolve our marketing data ecosystem into something scalable, trustworthy, and analysis-ready
  • Improve the quality, accessibility, and consistency of marketing performance data
  • Identify gaps, inefficiencies, and structural problems in how we measure, and lead the work to fix them
  • Support forecasting, pacing, and pipeline analysis across the marketing org
  • Analyze funnel conversion trends, investment efficiency, and performance drivers

Requirements

  • 3+ years in marketing analytics, marketing intelligence, data science, or related analytical roles
  • Strong SQL and hands-on data analysis. You don't need someone to pull the number for you
  • Experience with BI and visualization platforms: Tableau, Looker, Power BI, or equivalents
  • Familiarity with CRM, marketing automation, and modern data warehouse environments
  • AI-native. You use Claude, ChatGPT, and the rest of the stack to do more, faster, every day
  • Excellent business judgment. You know when to push a model further and when to ship the answer
  • Strong communication. You can write a finding the way a journalist writes a headline: clear, sharp, undeniable
  • Comfortable operating in ambiguous, fast-moving environments

Preferred

  • B2B SaaS or GTM analytics experience
  • Cross-functional work with RevOps, Finance, and Marketing leadership
  • Attribution modeling, funnel analysis, forecasting, or investment modeling experience
  • Exposure to modern data stack environments and analytics engineering concepts
  • Predictive analytics or statistical modeling background

Benefits

  • 🍏 Health: Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage
  • 💼 Insurance: Life, disability, and supplemental indemnity plans
  • ⚖️ Work-Life Balance: Flexible Time Off for salaried employees, PTO for hourly employees, Paid Sick Time, Paid Parental Bonding Leave, and holiday pay
  • 💰 Financial Security: 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA
  • 🤸‍ Wellness: Employee Assistance Program (EAP) and comprehensive wellness initiatives
  • 🌱 Growth: Access to ongoing learning and development opportunities and career advancement
Nextiva logo

Nextiva

4.1 Glassdoor

Build amazing customer experiences with Nextiva’s AI-powered platform.Nextiva powers 100,000+ businesses and billions of interactions annually with its customer experience platform. From one AI-powered conversation hub, Nextiva transforms how businesses engage with their customers. The company’s commitment to Amazing Service® and a customer-focused approach has been its cornerstone. Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs Asset Management in its initial funding round, valuing the company at $2.7B in late 2021.

Founded in 2008
Scottsdale, Arizona, USA
1.6K employees (95 in marketing)
75% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
805.2K
Monthly Google Ads Budget
$703.3K
Traffic Source Mix
Search
25.1%
Direct
68.5%
Referral
5%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
64 (4% of company)

Funding

Total Funding
$200M
Last Raise
$200M
Private Equity, 5 years ago

Funding History

  • Sep 2021
    Private Equity • $200M

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