Responsibilities

• Identify opportunities and develop learning agendas (in collaboration with UXR, Data Science, and Creative) to support business goals
• Frame strategy decisions, drive alignment, and unblock progress to ensure marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making and shape marketing, brand, product, retail, and channel strategy
• Translate research findings into actionable insights with clear recommendations for marketing and the broader organization

Requirements

• Research Expertise: 8+ years of research experience with qualitative and quantitative methods applied to business decisions
• Marketing Expertise: Proven ability to shape insights-driven campaigns and product launches from definition to execution, driving strategy and business outcomes
• Strategic Leadership: Capable of resolving ambiguity, aligning stakeholders, and prioritizing competing workstreams under tight timelines

Preferred

• Demonstrated ongoing AI skill development and familiarity with emerging AI technologies
• Track record of solving undefined problems and influencing Marketing and Product decisions
• 10+ years of research experience
• Experience integrating AI tools to improve workflows and measurable impact
• Commitment to responsible, ethical AI practices
• 4+ years leading insights-driven product launches from problem definition to GTM
• MA or PhD in a relevant field
• Prior collaboration with Product Marketing, User Research, Product Management, and Product Design