Responsibilities

• Lead forward-looking market, competitive, and product performance analysis to identify trends and growth opportunities to develop marketing strategies.
• Analyze and share regular marketing performance pulse checks with actionable insights to key stakeholders to drive future marketing actions.
• Serve as a trusted strategic advisor to marketing and business leaders, proactively bringing insights, hypotheses, and recommendations that shape planning and prioritization.
• Partner closely with marketing planning and digital teams to uncover insights that inform key audiences, messaging, optimizations, and go-to-market strategy.
• Lead and oversee qualitative and quantitative research initiatives, including but not limited to, brand health, segmentation, message testing.
• Translate complex, multi-source data (research, marketing performance, product performance, etc) into insights for strategy, planning, and execution.
• Champion member-centric and insight-led decision-making across the organization by influencing partners with a proactive analytics and insight approach.
• Partner with Data Engineering team to build and continuously refresh a comprehensive marketing analytics dashboard and data domain to inform marketing leaders of key performance measures.
• Define measurement frameworks and KPIs, and oversee analytics related to marketing performance and ROI across major initiatives and campaigns.
• Respond rapidly and accurately to ad hoc analytical requests, bringing context, insight, and recommendations—not just data.