Marketing Insight Analyst, WWGS Analytics & Research

Responsibilities

• Use SQL and exploratory data analysis to interrogate marketing data, segment performance, and pressure-test hypotheses, turning open-ended questions into clear, evidence-backed answers.
• Translate marketing business needs into analytical solutions, proposing measurement frameworks and analytical approaches to stakeholders.
• Present analytical findings and recommendations to Director-level leaders, translating technical complexity into clear business insights, and measuring the impact of the decision made.
• Conduct targeted diagnostic and root cause analyses on marketing data to identify patterns, trends, and opportunities. Explain why it happened and what actions need to be taken.
• Own the delivery of marketing performance reports including Weekly Business Reviews, Monthly Business Reviews, Monthly Performance Reports, and Quarterly Planning Reports with timely, accurate insights on campaign performance and business trends.
• Proactively monitor marketing performance metrics to maintain awareness of business trends, identify anomalies requiring investigation, and discover insights to optimize marketing operations.
• Build and leverage dashboard tools (QuickSight, Tableau) to aid in the discovery of insights.
• Serve as the grocery and analytics subject-matter expert in partnership with BIE.

Requirements

• 3+ years of business or financial analysis experience
• Experience making business recommendations and influencing stakeholders
• Bachelor's degree or equivalent
• Knowledge of writing and optimizing SQL queries in a business environment with large-scale, complex datasets
• 5+ years of Excel (including pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience
• Experience defining requirements and using data and metrics to draw business insights

Preferred

• Experience in retail, consumer packaged goods, or grocery industry.
• Experience with marketing measurement methodologies including campaign performance analysis, attribution modeling, incremental testing, and customer segmentation.
• Experience performing exploratory data analysis (EDA) and modeling the impact of marketing decisions in Excel or other tools (Python, R).

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.