Responsibilities

• Own messaging, positioning, and how opportunities are communicated to investors
• Develop and manage content direction across platforms (email, social, webinars, etc.)
• Plan, launch, and iterate on marketing campaigns and funnels. this may include digital market and in-person local events.
• Decide which campaigns, content, and channels to scale or discontinue
• Manage paid and organic marketing initiatives (directly or through vendors)
• Oversee performance of campaigns and identify areas for improvement
• Work with marketing operations to ensure execution, tracking, and reporting are accurate
• Manage external vendors, freelancers, and marketing partners
• Continuously test new campaign ideas, offers, and marketing strategies
• Over time, participate in hiring and building out the marketing function, including managing internal team members and external vendors

Requirements

• Experience owning marketing campaigns that generated measurable results (leads, calls, or revenue)
• experience with media design (video, graphic, presentations, etc).
• Experience running or managing paid traffic campaigns (Meta, Google, LinkedIn, or similar)
• Experience building and optimizing marketing funnels (landing pages, email sequences, conversion paths)
• Experience analyzing campaign performance and making optimization decisions
• Experience managing vendors, freelancers, or marketing partners
• Familiarity with CRM systems and marketing automation tools

Preferred

• Experience in real estate, investing, private equity, or other high-trust financial industries