Marketing & Growth Strategist, The Verge at Vox Media, LLC | New York, USA | $80K/yr – $90K/yr

Vox Media, LLC

Marketing & Growth Strategist, The Verge

New York, USA (On-site)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive The Verge's paid subscription and podcast growth through multi-channel campaigns, audience targeting, and editorial-aligned strategies.

Own multi-channel campaigns to drive subscription and user growth.
Must-have: 3–5 years in growth marketing with proven subscription growth.
Standout: Strong network of media, newsletters, and creator contacts in tech.

Job Description

Responsibilities

Lead end-to-end campaign development, from positioning and messaging through launch, optimization, and reporting
Write compelling, conversion-focused copy across newsletters, landing pages, paid media, social promotion, and on-site placements
Align marketing initiatives with editorial franchises, major features, product launches, and events
Manage marketing and testing budgets, including paid acquisition spend
Define and track KPIs related to subscriber growth, registered user acquisition, conversion rate, CAC/CPA, retention, and ROI
Analyze performance data and proactively identify optimization opportunities
Report on impact clearly and connect storytelling to measurable business outcomes
Develop and execute multi-channel campaigns to drive subscription acquisition and registered user growth
Partner with Product and Audience teams to optimize on-site conversion funnels (paywalls, landing pages, registration prompts, inline modules, etc.)
Identify high-intent audience cohorts and growth levers using audience and performance data

Requirements

3-5 years of experience in growth marketing, communications, audience development, or public relations — ideally within digital media, technology, or culture
Demonstrated experience driving subscription and/or registered user growth
Proven success pitching and securing amplification through influencers, newsletters, media, or creators
A strong network of media, newsletter, and creator contacts within the tech ecosystem
Deep understanding of the creator and influencer landscape, including platforms such as TikTok, Instagram, and Substack
Exceptional writing skills — from conversion-focused marketing copy to polished pitch narratives
Data-literate and comfortable translating performance insights into strategy
Creative, strategic, highly organized, and comfortable operating in a fast-moving editorial environment
Deep familiarity with The Verge’s voice, audience, and coverage areas

Benefits

This job is benefits-eligible.
We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life.

Vox Media, LLC

3.7 Glassdoor

Vox Media, the leader in modern media, is home to a portfolio of top talent and engaging editorial brands that ignite conversations and set trends, including Eater, Vox, The Verge, SB Nation, The Dodo, New York Magazine, The Cut, and Vulture. The company’s podcast network is one of the largest in the U.S., publishing premium shows that inform, entertain, and delight, including Pivot, Criminal, Today Explained, Where Should We Begin?, Stay Tuned with Preet, The Vergecast, Waveform, and A Touch More. Across platforms, Vox Media defines culture through stories that shape all aspects of our audience’s lives.

Founded in 2003

Washington, District of Columbia, USA

11K employees (2,255 in marketing)

www.voxmedia.com

69% recommend to a friend

75% CEO approval