Responsibilities

• Lead Generation & Audience Growth
• Manage and optimize existing lead generation funnels
• Generate qualified leads through content marketing, email marketing, webinars, events, social media, and strategic outreach
• Build and maintain email marketing campaigns and bi-weekly newsletters
• Develop relationships with industry partners and conference contacts
• Attend conferences, networking events, and industry functions as needed
• Track lead generation efforts and identify opportunities for improvement
• Marketing & Growth Strategy
• Develop and maintain annual, quarterly, and monthly marketing calendars
• Identify new opportunities to generate qualified leads and expand brand awareness
• Monitor campaign performance and recommend optimizations based on data
• Track key performance indicators and provide reporting on marketing initiatives
• Research industry trends, competitor activity, and emerging marketing opportunities
• Assist in developing and executing growth strategies for exploreHVAC and exploreMedia
• Content & Authority Building
• Create topics, outlines, and scripts for short-form video content
• Coordinate content creation efforts across social media, podcast, video, email, and digital channels
• Manage podcast production, scheduling, guest communication, and episode coordination
• Develop webinar presentations and educational content using Canva and PowerPoint
• Support personal brand content initiatives for company leadership领? (Note: ensure text is as in source)
• Coordinate video shoots, talent scheduling, shot lists, and production logistics? duplicate detected? careful