Responsibilities

• Develop and build upon annual and quarterly marketing plans
• Own demand generation strategy by trade and market
• Forecast lead flow and revenue contribution
• Align marketing efforts with operational capacity and seasonality
• Identify growth opportunities by trade, zip code, and customer segment
• Manage and optimize marketing budget based on ROI performance and plan
• Oversee paid media strategy (LSA, PPC, Meta, OTT, radio, direct mail, etc.)
• Optimize campaign performance using ServiceTitan data
• Improve cost efficiency and acquisition metrics
• Drive demand toward high-value job types and ideal customers
• Develop seasonal and targeted campaigns
• Develop demand strategy for new Drain Division
• Support market-entry growth initiatives into new areas
• Define success metrics and ramp expectations
• Monitor early-stage performance and adjust investments accordingly
• Protect core business stability during expansion
• Develop creative, unconventional, high-impact/ disruptive local marketing initiatives
• Identify low-cost, high-visibility growth opportunities
• Drive community-based brand presence
• Leverage partnerships, events, and referral networks? Think beyond traditional digital advertising?

Requirements

• Marketing leadership experience in the home services/trades industry
• Proven track record of driving measurable revenue growth
• Hands-on ServiceTitan experience
• Deep understanding of demand cycles, seasonality, and trade mix economics
• Experience managing performance-driven marketing budgets
• Strong analytical and financial mindset
• Ability to operate as both strategist and executor
• Preferred: Experience scaling multi-trade service businesses
• Preferred: Experience launching new divisions or markets
• Preferred: Knowledge of memberships / recurring revenue models
• Preferred: Familiarity with performance-driven marketing budgets

Preferred

• Commercially minded and revenue-focused
• Data-driven and analytically sharp
• Scrappy, creative, and resourceful
• Comfortable in a fast-moving environment
• Operationally aware
• Personable, collaborative, and respected internally
• Competitive, driven, and accountable
• Experience scaling multi-trade service businesses
• Experience launching new divisions or markets
• Strong local/grassroots marketing creativity