Responsibilities

• Strategy & Architecture: Layout and execute marketing systems that convert. You will plan the entire customer journey from first interaction to revenue, monitor industry trends to launch high-conversion promos, and pivot quickly based on data-driven decisions.
• Menu Engineering & Growth Analytics: Analyze sales data, POS reports, and menu item performance to ensure restaurant profitability. You will identify high-performing vs. underperforming items to suggest strategic deals, optimize pricing structures, and recommend structural changes to our offerings (e.g., analyzing competitor portion sizes like a 2, 3, or 5-piece chicken versus our current formats) to maximize revenue.
• Content & Design: You must be experienced in Adobe Creative Suite to produce professional physical and digital assets. Having experience collaborating and capturing necessary photo/video content for deliverables is a plus.
• Communication & Reporting: Be comfortable discussing and reporting KPIs, conversion tracking, sales data insights, and tech integrations to stakeholders on a reasonable frequency.
• Planning & Organization: Translate strategy, promotions, and funnels into a cohesive monthly calendar for social media content, and maintain an organized workspace for brand assets within cloud storage systems.
• Social Media Management: Demonstrate proficiency in using Meta Business Suite and other relevant social media platforms to manage brand presence.
• Portfolio Expansion: As our brands stabilize and become profitable, you will be involved in marketing launches for additional businesses within our portfolio.

Requirements

• You must show a proven track record of building a restaurant’s marketing engine from $0 to profitability.
• Strong analytical skills with the ability to interpret sales data, food costs, and menu item performance to drive growth strategies.
• You are confident in strategizing customer acquisition and building the retention systems that create long-term brand loyalty.
• A portfolio of professional-grade marketing materials created by you or teams you have worked on is required.

Benefits

• Flexible schedule