Marketing Graphic Designer

Responsibilities

• Design visual assets for marketing campaigns promoting lodging, itineraries, and island experiences across digital and physical channels (billboards, print, digital ads, etc.)
• Adapt and optimize creative assets for responsive and multi-platform use (web, social, email, paid media), leveraging modern design and AI tools where appropriate
• Produce visually engaging assets for marketing channels, incorporating light motion or multimedia elements as needed (advanced motion design supported by freelancers)
• Capture, retouch and edit photography to ensure high-quality, on-brand visuals that highlight the island experience
• Manage freelance designers or creative vendors for specialized creative support
• Maintain and apply brand consistency across all marketing touchpoints
• Contiguously refine the visual identity and brand guidelines
• Identify opportunities to strengthen destination storytelling and differentiation
• Design visual content supporting the marketing calendar across social, web, email, and paid media
• Translate campaign concepts into high-impact, conversion-oriented creative and iterate based on performance

Requirements

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) with photography and video-editing capabilities
• Experience producing content across digital and physical marketing channels
• Ability to manage multiple campaign assets and deadlines in a fast-paced environment
• Strong collaboration and communication skills
• Bachelor's degree in graphic design, visual communications, marketing, or related field (or equivalent experience)
• 3+ years of experience in graphic design, preferably in marketing or brand-focused roles
• Understanding of storytelling principles and content design
• Experience with organizing and maintaining design files and asset archives is implied but not explicitly listed beyond scope

Preferred

• Experience in travel, hospitality, lifestyle, or destination marketing
• Experience with Figma, Canva, and AI-assisted design tools that accelerate asset adaptation across platforms
• Motion graphics, video editing and asset management experience
• Must possess a valid California Driver’s License with a clean driving record