Brand Designer

Responsibilities

• Lead the overall visual strategy for Norix and Tonik, defining how each brand looks, feels, and evolves in the market.
• Give Norix and Tonik each a distinct brand identity while reinforcing their connection through Norix manufacturing, keeping both consistent and on strategy across all touchpoints.
• Develop and maintain brand standards, partnering with Creative Services and other teams so they’re applied consistently.
• Bring fresh ideas and current design trends relevant to Norix and Tonik's core markets, and work with Market Insights to translate their findings into creative that help elevate how both brands show up in the market.
• Collaborate on the creative process, setting the visual direction for brand and campaign work.
• Partner with Product Management and Creative Services on product launches, setting the brand look and feel for each release so launch materials stay on brand.
• Collaborate on the visual direction for product renders and environments, helping ensure the final outputs reflect each brand's look and standards.
• Develop design concepts to support print and digital campaigns.
• Design brand and campaign assets across print, digital, web, social, email, video, events, and trade publications, including corporate materials and presentations.
• Support the website with user experience-focused page layouts, visual templates, and imagery.

Requirements

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and other design/editing software)
• Proficient in web design and architecture
• Experience in WordPress
• Experience in audio/video editing, Adobe Premiere Pro
• Experience with MS Office
• HubSpot experience a plus
• Ability to adhere to the company’s attendance policy, including regular and punctual attendance
• Bachelor’s degree in business, marketing, or relevant experience
• Minimum 7-10 years of relevant branding and directing creative
• Experience managing multiple brands

Benefits

• Annual bonus opportunity based on achievement of company goals.
• Paid Time Off
• Paid Holidays
• BCBS medical
• Company-paid dental insurance (for employees)
• Company-paid disability & life insurance
• FSA, vision, accident & ID theft insurance
• 401(k) with competitive company match
• Tuition reimbursement
• Employee Assistance Plan