Marketing Generalist

Responsibilities

• Build and execute integrated marketing campaigns across email, web, content, events, and other channels.
• Create, schedule, test, and optimize email campaigns, nurtures, and automated journeys.
• Build and maintain marketing automations, audience segments, dynamic lists, lead nurture programs, and campaign workflows.
• Partner with Demand Generation to turn campaign strategy into messaging, content, landing pages, emails, and supporting assets.
• Monitor campaign performance and identify opportunities for improvement.
• Coordinate campaign timelines, deliverables, and cross-functional dependencies from kickoff through launch.
• Partner with Product Marketing to execute go-to-market programs, product launches, and product marketing initiatives.
• Develop sales enablement materials including one-pagers, battlecards, pitch materials, product briefs, FAQs, and other resources.
• Conduct competitive research and maintain competitive intelligence resources.
• Write and update website and blog content supporting campaigns, product education, thought leadership, SEO, and broader marketing priorities.

Requirements

• Bachelor’s degree preferred.
• 3–5 years of experience in B2B marketing, ideally within SaaS or another technology-driven environment.
• Experience executing integrated marketing campaigns across multiple channels.
• Hands-on experience with email marketing and marketing automation platforms such as Account Engagement, HubSpot, Marketo, or similar.
• Strong writing and editing skills across email, web, blog, sales enablement, and campaign content.
• Ability to take established strategy or messaging and independently turn it into high-quality execution.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Comfortable collaborating cross-functionally while also working independently.
• Analytical mindset with an interest in understanding and improving marketing performance.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation & Holidays)
• Training & Development
• Travel Bonus
• Maternity & Paternal Leave