Marketing Generalist / Marketing Manager

Responsibilities

• Own day-to-day execution of company social channels, including content scheduling, creative development, publishing, engagement and measurement.
• Publish content promoting events, product launches, campaigns, and thought leadership.
• Track performance metrics and iterate content strategy to drive follower and engagement growth.
• Design polished, on-brand graphics, collateral, presentations, and campaign assets using Canva and Adobe Creative Cloud, including social posts, ads, event signage, email banners, sizzler videos, and one-pagers.
• Support light video editing and production, including social content, promotional videos, webinar clips, and other short form assets.
• Maintain visual consistency across digital and physical marketing assets.
• Assist with logistics, promotion, and execution for webinars, trade shows, conferences, and virtual events.
• Support multi-channel marketing campaigns (email, digital ads, paid social, website updates).
• Assist with creating landing pages, email templates, and campaign assets in marketing automation tools (e.g., Pardot).
• Own design, compilation, and ongoing management of quarterly internal marketing newsletter, coordinating content across departments and ensuring a polished, on-brand final product

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field.
• 5+ years of marketing experience, ideally in B2G/B2B SaaS.
• Strong understanding of social media management for professional audiences.
• Proficiency in Canva and Adobe Creative Cloud, with the ability to independently create polished, on-brand marketing assets.
• Experience with light video editing; experience with Adobe Premiere Pro or similar video editing tools preferred
• Experience supporting events such as webinars, trade shows, and virtual conferences.
• Familiarity with CRM and marketing automation tools (HubSpot, Marketo, Pardot, Salesforce).
• Exceptional organizational and project management skills. (Experience with Asana a plus)
• Detail-oriented with strong written and verbal communication.
• Ability to independently manage multiple projects in a fast-paced environment.

Preferred

• Asana experience

Benefits

• We offer a competitive salary designed to reward performance.
• Choice and Flexibility: Choose from nationwide medical coverage plans, including one plan with 100% employer-paid employee-only coverage.
• Employer HAS Contributions: Receive employer contributions to your Health Savings Account (HSA) to help offset eligible healthcare expenses.
• Affordable Dental & Vision: Access low-cost coverage options for employees.
• 401(k) Retirement Savings: 100% employer match up to 4% of your pre-tax salary contributions, with immediate vesting after three months.
• Income Protection: Employer-paid short- and long-term disability coverage.
• Generous Time Off: 20 days of PTO, 14 paid holidays, and Summer Fridays to support work-life balance and time to recharge.