Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, social media, and partner channels.
• Create compelling marketing content, including marketing campaign narratives, customer success stories, blogs, press releases, executive communications, newsletters, and sales collateral.
• Design and produce professional marketing materials, presentations, and promotional assets using Canva and other design tools while maintaining brand consistency.
• Support corporate communications by drafting executive messaging, company announcements, and customer communications.
• Manage and maintain the company’s social media channels by creating content calendars, publishing content, engaging audiences, and monitoring performance metrics.
• Collaborate with Product Management and Sales to develop product messaging, launch materials, sales collateral, and competitive positioning.
• Manage website content updates and collaborate on improving website functionality, user experience, and SEO.
• Assist with lead generation initiatives through email marketing, marketing automation, digital advertising, and CRM campaigns.
• Utilize CRM systems to manage leads, marketing campaigns, customer data, campaign tracking, and sales enablement activities.
• Monitor and analyze social media performance metrics, campaign analytics, and audience insights to optimize marketing strategies and improve engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience, preferably in healthcare technology, SaaS, or software development industries.
• Excellent corporate communication skills.
• Strong writing, editing, proofreading, and storytelling abilities.
• Excellent attention to detail, creativity, and problem-solving skills.
• Proficiency in Microsoft 365 applications, including Word, PowerPoint, Excel, Outlook, and Teams.
• Experience using CRM platforms (such as Salesforce, HubSpot, Microsoft Dynamics, etc.).
• Proficiency with Canva and other design tools.
• Strong spreadsheet skills.
• Familiarity with AI-powered productivity and content creation tools, including ChatGPT, Claude, Gemini, or similar generative AI platforms.

Preferred

• Knowledge of Adobe Creative Suite (Photoshop and Illustrator) is a plus

Benefits

• Health, dental, and vision insurance
• Health savings account
• Flexible Spending Account
• 401(k)
• Paid time off
• Complimentary Benefits and Discount Programs