Responsibilities

• Develop and manage customer lifecycle marketing strategies that support portfolio growth, engagement, retention, and profitability.
• Identify customer opportunities through analytics, market insights, and portfolio performance trends.
• Drive strategic recommendations that influence business priorities and customer engagement strategies.
• Partner with cross-functional stakeholders to define business objectives, customer experiences, and marketing solutions.
• Monitor portfolio performance and recommend actions to improve customer outcomes and business results.
• Lead complex initiatives requiring coordination across multiple business functions and stakeholder groups.
• Manage end-to-end execution of marketing programs and customer engagement initiatives.
• Coordinate requirements gathering, approvals, testing, deployment readiness, and implementation activities.
• Track risks, dependencies, issues, and mitigation plans throughout project lifecycles.
• Monitor campaign and program performance and provide recommendations for optimization.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Experience in marketing, payments, financial services, portfolio management, project management, analytics, or related disciplines.
• Experience leading cross-functional initiatives from strategy through implementation.
• Strong analytical, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to translate complex business requirements into actionable solutions.
• Experience supporting consumer payments, credit card, loyalty, rewards, or customer engagement portfolios.
• Knowledge of lifecycle marketing, customer segmentation, and campaign management.
• Strong project management and stakeholder management capabilities.
• Experience using customer analytics and performance reporting to drive business decisions.
• Proven ability to influence outcomes without direct authority.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here .