Responsibilities

• Develop and manage customer lifecycle marketing strategies that support portfolio growth, engagement, retention, and profitability.
• Identify customer opportunities through analytics, market insights, and portfolio performance trends.
• Drive strategic recommendations that influence business priorities and customer engagement strategies.
• Partner with cross-functional stakeholders to define business objectives, customer experiences, and marketing solutions.
• Monitor portfolio performance and recommend actions to improve customer outcomes and business results.
• Lead complex initiatives requiring coordination across multiple business functions and stakeholder groups.
• Manage end-to-end execution of marketing programs and customer engagement initiatives.
• Coordinate requirements gathering, approvals, testing, deployment readiness, and implementation activities.
• Track risks, dependencies, issues, and mitigation plans throughout project lifecycles.
• Monitor campaign and program performance and provide recommendations for optimization.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Proven ability to manage multiple projects and assignments that are completed on time and on budget
• Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
• Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand
• Strong organizational, interpersonal and team building skills
• Excellent written and oral communication skills, including presentation skills
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here .