Responsibilities

• Plan and execute integrated campaigns across email, content, social, SEO/SEM, and paid channels
• Build and optimize landing pages and funnel steps to improve conversion rate
• Maintain an editorial calendar; write, edit, and repurpose content across channels
• Manage email workflows, segmentation, and nurture sequences
• Support paid media setup, creative testing, and budget pacing (as applicable)
• Monitor KPIs (traffic, MQL/SQL, CAC, LTV, retention) and deliver weekly/monthly reporting
• Maintain campaign documentation, UTM governance, and marketing operations hygiene

Requirements

• 3+ years in marketing generalist, growth marketing, or lifecycle marketing roles
• Proven ability to execute multi-channel campaigns with measurable outcomes
• Strong writing and editing skills for marketing content and messaging
• Proficiency with analytics and reporting (e.g., Google Analytics)
• Experience with email/CRM tools (e.g., HubSpot)
• Familiarity with SEO fundamentals, paid media concepts, CRO, and A/B testing
• Ability to work independently in a fully remote environment across US time zones