Marketing Generalist 3

Responsibilities

• deliver both customer facing marketing materials and internal banker facing resources for business credit card products and services, specifically designed for an audience of small to mid-size businesses.
• This role supports credit and debit card marketing within the U.S. Bank branch network.
• Responsible for recommending and implementing marketing and strategic sales support to achieve the business goals for an assigned product for one or more divisions, product lines, or market segments.
• Works with management to develop and recommend strategies and goals for the marketing of assigned products, including market direction, and cost planning.
• Manages the design and delivery of sales and marketing plans and presentations.
• Works with and provides marketing support to areas responsible for selling the assigned product(s).
• Ensures appropriate staff is familiar with the credit and debit products and their applications.
• Assists in the development of promotional strategies to help meet marketing goals. This includes development of marketing, sales collateral, communications, and advertising.
• Developing marketing and sales materials that support the customer information needs at various stages in the sales process, reinforcing U.S. Bank as the partner of choice.
• Has ownership of the creative development and project components with internal teams or external vendors associated with the key product and process initiatives.

Requirements

• Bachelor’s degree or equivalent work experience .
• 4-6 years of related experience in marketing with proven ability to deliver results

Preferred

• Financial institution or credit card marketing experience .
• High degree of initiative and results orientation with a strong attention to detail.
• Proactive self-starter, who sets priorities, takes on new projects and drives deliverables .
• Demonstrated ability to present ideas via excellent clear written and verbal communication skills .
• Experience managing external vendors and establishing strong partnerships with internal teams.
• Strong proficiency in Microsoft Office Suite especially PowerPoint.
• Proven expert at both development and tactical implementation of marketing materials.
• Ability to work in fast-paced dynamic environment.
• Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines.
• Comfortable working through shifts in program direction while still adhering to initial timelines.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law