Responsibilities

• Support the execution of customer engagement marketing campaigns across the Business Banking customer lifecycle, including onboarding, education, engagement, retention, and relationship deepening initiatives.
• Coordinate campaign delivery across multiple channels, including email, direct mail, landing pages, digital experiences, paid media, and customer communications.
• Partner with Marketing Strategy Leads to implement customer journeys, campaign enhancements, segmentation updates, and personalization opportunities.
• Assist in the execution of Trust & Security marketing programs that educate clients on fraud prevention, cybersecurity best practices, account protection, and safe banking behaviors.
• Translate marketing plans into actionable execution requirements, ensuring campaigns are delivered accurately, on time, and in compliance with established standards.
• Coordinate with Channel Execution, Creative, Analytics, Product, Operations, and Technology partners to support campaign development and deployment.
• Review campaign assets, audience selections, and execution details to ensure quality, accuracy, and adherence to marketing requirements.
• Monitor campaign performance and support reporting efforts by compiling results, identifying trends, and helping develop recommendations for future optimizations.
• Leverage approved Personalization & Insights (P&I) attributes and audience strategies to support targeting, testing, and engagement initiatives and assist with test-and-learn efforts by documenting hypotheses, tracking results, and supporting optimization opportunities.
• Manage multiple projects simultaneously while monitoring timelines, dependencies, approvals, risks, and key deliverables.

Requirements

• Strong organizational skills with exceptional attention to detail and ability to manage multiple priorities simultaneously.
• Demonstrated ability to execute complex projects in a fast-paced environment while meeting deadlines and maintaining high-quality standards.
• Strong written and verbal communication skills with the ability to collaborate effectively across diverse stakeholder groups.
• Proactive, customer-focused mindset with strong problem-solving and critical-thinking capabilities.
• Comfortable working in an evolving environment and adapting to changing priorities and business needs.
• Ability to analyze campaign results and translate performance insights into actionable recommendations.
• Proficiency in Microsoft PowerPoint, Excel, and other standard business applications.
• Bachelor's degree required
• 2+ years of experience in marketing, campaign execution, CRM/lifecycle marketing, project management, or a related field.

Preferred

• Experience with Salesforce Marketing Cloud or similar marketing automation platforms.
• Experience supporting multi-channel marketing campaigns, including email, direct mail, digital, and paid media.
• Familiarity with customer journey marketing, segmentation, personalization, and lifecycle marketing principles.
• Understanding of testing methodologies and performance measurement approaches.
• Experience working in financial services, banking, payments, cybersecurity, fraud prevention, or other regulated industries, in addition to knowledge of fraud prevention, trust and security communications, cybersecurity awareness, or customer education programs is a plus.
• Strong project coordination skills with the ability to balance competing priorities while maintaining attention to detail.
• Degree in Marketing, Communications, Business, or a related field preferred.

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.