Responsibilities

• Marketing Strategy & Execution
• Own the full marketing strategy for our app, from planning through execution, across the channels that fit our audience of general contractors.
• Build and run campaigns that drive awareness, demand, and leads for the product.
• Create and schedule content: social posts, email, web copy, and campaign assets.
• Manage and grow our social media presence and keep the brand consistent everywhere it shows up.
• Use AI tools to build marketing plans and produce content quickly, then bring your own judgment to make it good.
• Track performance and adjust, so our marketing gets sharper over time.
• Events & Industry Presence
• Own our presence at industry events and trade shows from planning through follow-up.
• Support and represent us at events with our industry associations, including ABC (Associated Builders and Contractors) and AGC (Associated General Contractors). Most events are in Central Florida, with occasional larger national shows.

Requirements

• A true self-starter who is comfortable running the program on your own and figuring things out without step-by-step direction.
• Comfortable using AI tools (such as ChatGPT and Claude) to build marketing plans, create content, and work efficiently. This is central to the role.
• Personable and confident in person. You can walk up to a stranger at an event, strike up a conversation, and build rapport quickly.
• Able to learn a product and talk about it clearly to a business audience.
• Willing and able to travel to events, mostly in Central Florida with occasional national shows.
• Comfortable working on a fully remote team and staying organized and accountable on your own.
• A degree in marketing, communications, event management, or a related field is preferred, or equivalent hands-on experience.

Preferred

• Bonus: any exposure to HubSpot, social media management tools, email marketing, or content creation (internships, school projects, or side work all count), and interest in SaaS, construction, or the field service industry.