Experiential Event Strategist Program Lead
Crawford Group
Boston, MA (Remote)
AgencyContractSenior level10+ years exp.
8 hrs ago
Marketing Events & Operations Manager
Florida, NY (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end field and event marketing operations for a B2B SaaS company, turning events into qualified pipeline.
- Plan, coordinate, and execute logistics for industry conferences, trade shows, and field events.
- Must-have: 2–5 years in field or event marketing in a B2B tech company.
- Standout: Own end-to-end event execution plus cross-team on-site coordination and vendor negotiations.
Job Description
Responsibilities
- Plan, coordinate, and execute logistics for industry conferences, trade shows, and field marketing events
- Own end-to-end event execution: booth setup, vendors, shipping, swag, on-site coordination, and run-of-show
- Manage vendor relationships and negotiate contracts for event services and materials
- Coordinate internal stakeholders (sales, executives, partners) to ensure successful on-site execution
- Support pre-event planning and post-event follow-up workflows to ensure leads are aptured, routed, and actioned
- Support execution of multi-channel demand generation campaigns (LinkedIn, email, paid media, partner co-marketing)
- Help track campaign and event performance across segments (direct, partners, field marketing)
- Assist in measuring pipeline impact from marketing initiatives—from lead through opportunity
- Analyze campaign and event performance to identify trends and optimization opportunities
- Help manage timelines, deliverables, and coordination across internal teams and external partners
Requirements
- 2–5 years of experience in field marketing, event marketing, or marketing operations in a B2B SaaS or technology company
- Strong experience executing events, conferences, or field marketing programs
- Familiarity with marketing operations tools (HubSpot preferred, but not required at an expert level)
- Strong project management skills with ability to manage multiple events and campaigns simultaneously
- Experience tracking campaign performance and working with marketing data
- Comfortable working in spreadsheets (Excel/Google Sheets) for tracking and reporting
- Experience with paid media platforms (LinkedIn Campaign Manager, etc.) is a plus
- Exposure to partner/channel marketing is a plus
Preferred
- Experience with paid media platforms (LinkedIn Campaign Manager, etc.) is a plus
- Exposure to partner/channel marketing is a plus
ClearML
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Traffic Signals
Monthly Visitors
64.9K
Monthly Google Ads Budget
$93
Traffic Source Mix
Search
37.4%
Direct
53.3%
Referral
6.6%
Social
2%
Paid
0.7%
Headcount Trend
Current headcount: ~40
Marketing Team
Marketing Team Size
5 (13% of company)
Median Career Experience
19 years
Median Tenure
0.9 years
