Responsibilities

• Define and lead the North America commercial event strategy aligned to annual business objectives and commercial priorities.
• Establish a clear event portfolio strategy including tradeshows, regional events, customer education programs, roadshows, dealer events, and flagship experiences.
• Develop event investment recommendations and prioritization frameworks to maximize commercial impact and ROI.
• Identify emerging event trends, customer engagement opportunities, and best practices that elevate the customer experience.
• Lead marketing communications for DS World and other high-priority events.
• Define how Dentsply Sirona shows up at events and create a consistent standard for execution excellence.
• Develop and maintain the event playbook, experience standards, governance processes, and operational frameworks.
• Design the end-to-end customer experience across the entire event lifecycle: Pre-event engagement; Event experience; Post-event follow-up and nurturing.
• Collaborate across business units to ensure event messaging is aligned and customer-focused.
• Support continuing education initiatives with effective journey-based communications.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years of experience in Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
• Understanding of experience-based marketing events and event-based demand generation activities.
• Demonstrated experience managing complex go-to-market execution plans across multiple channels and working with internal and external stakeholders.
• Understanding and ability to deliver clear marketing funnel activities with attribution, inclusive of short- and long-term campaign execution.
• Strong project management and organizational skills with exceptional attention to detail.
• Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross ‑ functional teams.
• Proven budget management and vendor negotiation experience.
• Ability to travel 10-20% as required.