Responsibilities

• Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness
• Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up
• Support brand marketing efforts, including messaging consistency, content development, and campaign creative
• Contribute to product marketing initiatives such as launches, sales enablement content, and positioning
• Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events
• Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation
• Track, analyze, and report on campaign performance and ROI
• Manage vendor and event budgets, timelines, and deliverables

Requirements

• 5+ years of B2B marketing experience, with a strong track record in events
• Hands-on experience managing digital campaigns, webinars, and conferences/trade shows
• Experience with HubSpot (or a comparable marketing automation platform)
• Strong project management skills — able to juggle multiple campaigns and deadlines independently
• Comfort working cross-functionally with sales, partners, customer success, and leadership
• Clear, effective writing and communication skills
• Data-informed approach to evaluating and improving campaign performance
• A generalist mindset and comfort with hands-on execution
• Willingness to travel occasionally (approximately 10-25%) for conferences, trade shows, and staff meetings

Preferred

• Experience building and managing paid ad campaigns
• Experience with partner or channel marketing programs
• Familiarity with brand and product marketing fundamentals (positioning, messaging, launches)
• Experience marketing to enterprise or HRIS/HR technology buyers. Note: Workforce management (WFM) industry experience is not required — we're prioritizing strong marketing fundamentals over domain-specific background

Benefits

• Salary: :$85,000/year
• Location: Fully remote (US-based)
• Reports to: Director of Marketing
• Travel: Occasional (10-25%) for conferences, trade shows, and staff meetings