Responsibilities

• Shape Edmentum’s national event strategy end to end, from choosing the events we invest in to delivering standout flagship conferences – elevating event experiences that expand the impact beyond the day
• Empower regional sales teams with scalable playbooks, toolkits, and standards that make every local activation a success
• Own the events budget, negotiate with venues, vendors, and our event agency, and build the ROI story that guides future investment
• Rally Creative, Content, Product Marketing, Demand Generation, Sales, and Operations around cohesive, high-impact event delivery
• Turn every event into fuel for growth by ensuring fast, high-quality lead handoff to Sales and codifying learnings into repeatable playbooks
• Curate and expand Edmentum’s event presence by working with strategic partners to bring our brand to life
• Tell the performance story, reporting event ROI to marketing and sales leadership and shaping next year’s strategy

Requirements

• You have 7+ years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events
• You have managed six-figure event budgets, including vendor negotiation, contract management, and financial reporting
• You have directed external agencies to deliver complex, multi-stakeholder events
• You are a cross-functional leader who aligns stakeholders and drives results without formal authority
• You are skilled at translating data into actionable investment recommendations
• You are an exceptional project manager, comfortable running multiple concurrent events, timelines, and budgets
• You are a confident communicator with experience presenting to senior leadership
• You are familiar with event and marketing technology such as Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms
• You are willing and able to travel domestically to 10-12 events per year, with peak travel occurring Jan-April
• You bring education sector event experience (a plus, but not required)

Preferred

• Education sector event experience (a plus, not required)

Benefits

• medical, dental, and vision insurance with various plan options
• a 401(k) retirement plan with company matching
• a time away program, volunteer time away, and a winter office closure at the end of December
• resources to promote wellness, ensuring you have the support you need both professionally and personally