Responsibilities

• Collect and monitor data for alumni events, registrations, social posts, e-mail campaigns, and web content.
• Draft, edit, and schedule organic social media postings for Iowa Law channels.
• Work with student ambassadors on admissions related content and IG takeovers and reels.
• Write, edit, and publish article and event content on the internal and external websites.
• Draft, design, send, and evaluate internal and external e-newsletters.
• Support marketing plans for alumni events and signature collegiate event: Includes partnering with alumni relations director to execute marketing deliverables for alumni events including email invitations and print materials like handouts, signage, and name tags.
• Help manage the digital sign for events.
• Capture and post photos on social media as requested.
• Understand the principles of brand management and demonstrate brand consistency in all communications, event appearances, and properties (print, email, web, social).
• Help post and train alumni relations student employees on Alumni Note content.
• Organize and prioritize project work. Track progress and ensure timeliness of completion.
• May help supervise student employees, including providing direction, assignments, feedback, and coaching.

Requirements

• Bachelor’s degree or equivalent education and experience and one year of relevant experience.
• Evidence of strong organizational and prioritization skills, accuracy, and attention to detail.
• Excellent interpersonal, written, and verbal communication skills.
• Ability to write, edit and proof content in accordance with established brand and style guidelines.
• Proficiency using a mass email tool or product.
• Ability to edit and publish content in a CMS.
• Able to create targeted communications for key audience segments and track results
• Highly organized and able to establish priorities and meet deadlines
• Experience working in a team-based environment.

Preferred

• Degree in Business, Public Relations, Marketing, Journalism, or Communications preferred.
• Knowledge of University of Iowa policies, procedures, and systems.
• Experience and evidence of project management skills.
• Ability to create, edit and organize content for web, social, and email.
• Experience in content planning and using a social media scheduling tool.
• Experience with Adobe Creative Suite, Canva, or other design tools.
• Understanding of digital marketing tactics, best practices, and metric gathering.

Benefits

• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.