Responsibilities

• Develop and execute integrated marketing plans for assigned events.
• Support segmentation and targeting strategies by persona, geography, and seniority.
• Drive registration growth through multi-channel campaigns.
• Monitor registration pacing and recommend adjustments to meet targets.
• Manage media application processes for major events, including intake, tracking, approvals, and communication with applicants.
• Update and manage event microsites within the broader website framework.
• Maintain consistent messaging across microsites, email, and paid channels.
• Build and execute email campaigns and automated journeys tied to launch phases and audience personas.
• Test subject lines, page content, and calls to action to improve conversion performance.
• Lead paid acquisition across search, paid social, display, and retargeting.

Requirements

• 5+ years of event marketing experience.
• Association experience is a plus. Legal industry experience is not required.
• Experience driving registration for multi-day events.
• Skilled in cross-functional coordination and campaign optimization.
• Experience in paid media and audience targeting.