Responsibilities

• Conceptualize and Run Integrated Marketing Campaigns
• Develop integrated campaign plans that define audiences, objectives, messaging, channels, tactics, budgets, KPIs, and measurement plans.
• Partner with the creative team to develop campaign strategy, creative direction, messaging, and concepts.
• Determine the right mix of paid, earned, owned, and organic tactics rather than defaulting to the same playbook every time.
• Develop Paid Media Strategies
• Develop paid media plans that define audiences, channel mix, budget allocation, flighting, creative needs, and KPIs.
• Recommend the right mix of search, social, display, and other paid opportunities.
• Develop targeting and retargeting strategies.
• Collaborate with specialists and platform partners on campaign setup and execution.
• Review campaign performance and recommend adjustments to budgets, targeting, creative, and channel mix.

Requirements

• You try to leverage AI in all areas of your work. Not depend on it, but lean on it heavily to both make you more efficient and allow you to do things that you otherwise might not be able to do yourself.
• You have experience developing integrated marketing plans and seeing them through execution. You’ve built paid media strategies, developed and executed social strategies, and used performance data to improve campaigns.
• You understand SEO and where GEO fits into modern search. You can write strong campaign and advertising copy, work side-by-side with creative teams, and present strategies and recommendations directly to clients.
• You don’t need to be the deepest specialist in every one of these disciplines, but none of them should be theoretical to you.
• You’re equally comfortable asking “What’s the business objective?” and “Why is this ad underperforming?”
• You can move from strategy to execution and back again.
• And when someone asks what we should do next, you have an answer, a reason for it, and a plan for figuring out whether it worked.

Benefits

• Annual profit-sharing bonus (we take 5-10% of the company profit at the end of the year and split up between the top 20-30% of performers to reward those who are best at driving the company forward.)
• 5+ weeks of PTO (including 11 holidays). This number goes up automatically with each year of tenure.
• 100% company-paid medical, dental, and vision insurance. (50% for qualifying dependents.)
• Paid family leave for men and women (including PTO plus short and long-term disability options.)
• 3% retirement plan matching (plus access to a financial advisor).
• Home buyer help (including a $1200 closing credit)
• Mobile phone reimbursement
• You can opt for a company-supplied PC or Mac laptop.
• Charitable contribution matching
• Tax-free metro benefits