Marketing & Engagement Manager (PennWest)

California, PA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own campus marketing and engagement with AVI across three PennWest sites by coordinating events, food programs, and branding while using digital and print channels to lift guest satisfaction and revenue.

  • Engagement & Events: Plan and measure campus dining events and promotions to boost engagement, sales, and average check.
  • Marketing & Brand: Create and maintain menus, signage, collateral, and digital content aligned with brand standards.
  • Social & Communications: Run campus dining social channels, keep website content up to date, and execute a campus-wide communications plan.

Job Description

Responsibilities

  • Plan, coordinate, and execute campus dining engagement events, including development and distribution of a monthly event calendar.
  • Collaborate with chefs, operations managers, and university partners to develop and promote food programs and initiatives.
  • Implement company-wide, regional, and unit-level marketing initiatives and promotional programs.
  • Develop and maintain marketing materials across all platforms, including menus, digital signage, physical signage, catering identifiers, and promotional collateral.
  • Coordinate design, development, and timely execution of advertising and POS materials.
  • Own and drive voluntary meal plan growth initiatives, with full accountability for participation, revenue, and results.
  • Plan, execute, and measure promotions designed to increase engagement and satisfaction as well as sales, customer counts, check averages, and profitability.
  • Measure and report on promotion performance, customer engagement, satisfaction trends, and business impact.
  • Support merchandising strategies that enhance customer experience and drive incremental sales.
  • Manage and maintain all campus dining social media channels.

Requirements

  • Has a bachelor’s degree in marketing, communications or graphic arts.
  • 1 to 2 years experience in marketing, communication, advertising, design preferred
  • Understanding and experience with managing social media platforms and content strategy
  • Design skills with the ability to create and edit marketing collateral for events and promotions preferred
  • Creativity to execute and create fun interactive events with college aged students
  • Excellent verbal and written communication skills
  • Ability to collaborate with diverse teams and manage multiple directions effectively
  • Strong organizational and project management skills
  • Ability to plan and execute all stages of events throughout the academic year
  • Experience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaigns

Preferred

  • Design skills with the ability to create and edit marketing collateral for events and promotions (preferred)
  • Creativity to execute and create fun interactive events with college aged students
  • Technical proficiency, including managing and troubleshooting digital signage systems
  • Proficient in Microsoft Office and Adobe Creative Cloud software products (preferred)
  • Understanding and experience with managing social media platforms and content strategy (may be required)

Benefits

  • A family culture and atmosphere
  • Competitive compensation
  • Health, dental, vision, and life insurance for full-time team members
  • 401(k) with generous company match
  • Paid vacations and holidays
  • Immense training and growth opportunities
AVI Foodsystems, Inc logo

AVI Foodsystems, Inc

AVI Foodsystems, Inc.Founded in 1960, AVI Foodsystems has evolved into one of the most respected and trusted food service companies in the nation. Providing comprehensive food services with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday. We serve thousands of clients and millions of customers daily through our contemporary cafés, state-of-the-art vending programs, premier catering services, superior concession venues and exclusive beverage and coffee systems. However, our commitment extends far beyond food... AVI believes in family values, developing our team members, encouraging healthy lifestyles, giving back to our communities and supporting diversity in any way possible. The success of AVI is built upon family values and tradition. From modest means, AVI has grown into the largest independently owned food service company in the United States by exceeding the expectations of our customers. Today, AVI is still a family company dedicated to serving our customers with the same personal relationships and integrity as we did nearly 60 years ago. Our unprecedented growth and account retention reflects the devotion to our core values; excellence and relationships. Our team members are at the forefront of the commitment we make to each customer. They are empowered to serve our customers and guests with the most innovative and creative food services possible.

Founded in 1960
Warren, Ohio, USA
3.2K employees

Traffic Signals

Monthly Visitors
88.2K
Traffic Source Mix
Search
16.1%
Direct
42.8%
Referral
40.3%
Social
0.6%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1