Marketing & Engagement Manager

Responsibilities

• Support execution of Dermot’s brand strategy across all internal and external marketing materials.
• Execute visual and written brand standards to ensure consistency in voice, tone, and identity across corporate and property-level campaigns.
• Oversee and manage centralized property marketing. Create and maintain standardized marketing templates for flyers, email, signage, and social media content. Support property teams in coordinating photo shoots and property-specific marketing assets, including ad hoc requests for customized collateral across individual sites.
• Assist with marketing performance tracking and reporting across key channels, including Dermot’s social media accounts, online reputation platforms, resident engagement (Ignite), and brand campaigns. Support KPI analysis—including follower growth, post engagement, review response rates, event participation, and email open and click rates—to identify what is working and guide future content strategy and campaign planning.
• Support marketing onboarding for new properties in the portfolio, including coordination with existing or new vendors, website setup, and preparation for go-live.
• Execute day-to-day social media content creation, including writing captions, developing visuals in Canva or a similar platform, and scheduling posts that reflect Dermot’s brand voice.
• Create and adapt digital content for social media, email, websites, and internal screens, with a focus on storytelling, engagement, and clarity.
• Support website and microsite management, ensuring content is accurate, up to date, and aligned with brand standards.
• Actively monitor Dermot’s online reputation across platforms, including Google, Yelp, and Apartments.com, and help respond to reviews in a timely, brand-aligned manner.
• Track and follow up with property teams to ensure reviews are addressed consistently, professionally, and in line with corporate messaging.

Requirements

• Bachelor’s degree or higher
• Three to seven years of marketing experience; prior multifamily or real estate experience is preferred
• Hands-on experience driving social media campaigns
• A strong eye for graphic design and relevant design experience
• Experience managing external agencies and holding vendors accountable to deliverables
• A highly organized and proactive self-starter who is comfortable managing multiple projects and campaigns simultaneously

Benefits

• Health that has your back — comprehensive medical, dental, and vision coverage, plus disability and life insurance
• Time to recharge — 17 days of PTO and 11 paid holidays from day one, with even more vacation time the longer you're here
• Welcome, little one — paid parental leave when your family grows
• Your future, funded — 401(k) with a company match of up to 5% when eligible
• Support when you need it — Employee Assistance Program (EAP), plus company-covered therapy sessions (limited benefit)
• Flexible spending, flexible life — FSAs for both health and dependent care
• Sweat, on us — gym reimbursement to keep you moving through Anthem medical
• The long game — a paid sabbatical after 10 years (you've earned it)
• Fur family covered — pet insurance for your four-legged (or scaled, or feathered) friends through ASPCA
• Level up on us — tuition reimbursement up to $2,500 per year for eligible coursework