Engagement Marketing Manager

Responsibilities

• Lifecycle and campaign execution
• Design, build, and run multi-channel outreach programs (email, SMS, direct mail, print, digital) that reach eligible populations at the right moment in the qualifying event window
• Own the When Medicare 64½ outreach journey end to end: proactive education sequences that reach employees before they have to ask
• Own the When Choice separation journey: reaching departing employees during the election window with decision support, not a compliance notice
• Build segmentation and cadence logic that reflects real timelines (election deadlines, Medicare enrollment windows, plan year dates)
• Conversion and optimization
• Own engagement and enrollment KPIs; report on them weekly with a clear read on what moved and why
• Run a continuous testing program on creative, subject lines, channel mix, send timing, and offer framing
• Partner with the licensed agent team to tighten the handoff from outreach to one-on-one guidance, and close the loop on where members drop
• Improve landing page and inbound flow conversion in partnership with design and product

Requirements

• 5+ years in lifecycle, growth, or engagement marketing with direct ownership of conversion metrics, not just program delivery
• Demonstrated experience running multi-channel campaigns at scale (six figures of contacts or more) with documented lift
• Hands-on with marketing automation and CRM (HubSpot, Marketo, Braze, Iterable, or similar); comfortable building the campaign yourself rather than briefing it out
• Strong writer. You can produce plain-language copy about a confusing, high-stakes topic without making it sound like a legal notice
• Analytical fluency: you can build the segmentation, read the funnel, design a valid test, and defend the result

Preferred

• Healthcare, health insurance, benefits, or regulated-industry marketing experience
• Working familiarity with COBRA, ACA, Medicare, or ICHRA mechanics, or clear evidence you can learn a complex regulatory domain fast
• Experience marketing to a population reached through an employer or partner channel rather than direct-to-consumer paid acquisition
• Experience working alongside a licensed sales or agent team

Benefits

• We offer a competitive salary, we pay 100% of your health insurance, stock options and more.