WHEN

Brand

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WHEN | Company Profile, Culture & Jobs | SalaryGuide

Company overview

When is a comprehensive, AI-driven technology platform and healthcare severance solution that provides unparalleled support for employees navigating offboarding, life changes, and the complex health insurance market, all while saving your company time and money.

Founded in 2020

Chicago, Illinois, USA

26 employees (1 in marketing)

www.forwhen.com

Salaries

Typical salary range

$110,000 – $120,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +23.8% year over year

Funding

Total funding

$17.3M

Last raise

$10.2M

Series A, 2 months ago

Funding history

Jan 2026

Series A When Insurance · $10.2M

Apr 2025

Seed Round When Insurance

Aug 2024

Seed Round When Insurance · $4.6M

Jul 2024

Venture Round When Insurance · $3.8M

Jul 2023

Seed Round When Insurance · $1.4M

Audience

Monthly website visitors

734

Month over month-55.7%

Quarter over quarter-75.8%

Top sourceDirect (47.5%)

Ad budget per month$0.0

Average search rank29.4

Traffic source mix

Direct

47.5%

28%

News

When Welcomes Tara Conger to Board of Directors

Dec 18, 2024 • PR Newswire

Links

www.forwhen.com

Crunchbase

X (Twitter)

WHEN insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2020

Headquarters

Chicago, Illinois

Employees

11-50

23.8% growth last 12mo

Marketing team

4% of company

3 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series A–like · Growing 23.8% last 12 months · Mid-stage · Recently funded

Trend

2022-02-14 -> 2025-11-24

Headcount (12 months)

+23.8%

Last funding round

2 months ago

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

734

Month over month-55.7%

Quarter over quarter-75.8%

Top sourceDirect (47.5%)

Traffic source mix

Direct

47.5%

28%

Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result

30 competitor sites

Search traffic: 68 organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+11

Ad budget per month

$0.0

Average search rank

29.4

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

4% of the company • 3 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like first hire

Based on saved marketing team size: 1.

Funding

Shows saved funding data.

Total funding

$17.3M

Last raise

Series A

2 months ago

Funding details

Amount raised

$17.3M

Last round

Series A

Last fundraise

2 months ago

News

Shows saved company news.

When Welcomes Tara Conger to Board of Directors

Dec 18, 2024 • PR Newswire

Loading insights...

WHEN

Engagement Marketing Manager

Company overview

Salaries

People

Headcount trend

Funding

Audience

News

Links

WHEN insights

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team size

First hire or larger team

Funding

News

Open positions1 open marketing positions

Engagement Marketing Manager

WHEN insights

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team size

First hire or larger team

Funding

News