Responsibilities

• Develop and execute PeoplesBank's enterprise event strategy, ensuring all events, sponsorships, and community engagement initiatives support business objectives and deliver measurable results.
• Own the end-to-end management of the Bank's event portfolio, including event planning, budgeting, logistics, promotion, attendee experience, onsite execution, follow-up, and performance reporting.
• Research, evaluate, and secure venues, vendors, and event partners, conduct site visits and manage logistics to ensure successful event execution.
• Partner with Corporate Responsibility, business lines, and community organizations to identify strategic engagement opportunities and coordinate PeoplesBank representation.
• Establish event objectives, success metrics, governance standards, and ROI measurement processes across all event types.
• Analyze event performance and provide recommendations that improve effectiveness, efficiency, customer experience, and business outcomes.
• Manage event budgets and resources to maximize efficiency, effectiveness, and return on investment.
• Develop and maintain event playbooks, templates, toolkits, branding standards, and best practices to ensure a consistent and scalable event experience.
• Administer event intake, approval, and governance processes for associate-led and bank-sponsored events.
• Provide guidance to associates and business leaders on event selection, planning, execution, and measurement aligned with business objectives.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, Event Management, or a related field or equivalent combination of education and experience.
• Demonstrated experience developing, planning, executing, and evaluating events, sponsorships, or community engagement programs.
• Demonstrated ability to connect marketing, sponsorship, or event initiatives to business objectives and measurable outcomes.
• Proficiency with CRM platforms and event management tools to track attendance, engagement, lead generation, and follow-up activities.
• Strong project management, organizational, and stakeholder management skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Understanding of relationship-based business development, customer engagement, and sales processes.