Summary/Objective:

As our Marketing and Engagement Coordinator, you will coordinate marketing campaigns, manage our online reputation, and support our Voice of the Member efforts. This role is ideal for a collaborative marketer who enjoys making a meaningful impact while supporting our mission of people helping people.

This role will help build and support marketing plans and campaigns that promote IMCU products, services, and community efforts across all channels, driving new memberships, deposits, and loans.

This role will also support our reputation management program by monitoring and responding to online reviews and supporting Net Promoter Score (NPS) initiatives. It will analyze survey results, identify trends and insights, and partner across teams to improve the member experience and support strategic business goals.

Duties/Responsibilities:

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Build marketing plans and support the execution of campaigns promoting our credit union, products, services, sponsorships, and community initiatives.
• Coordinate marketing support for community events and sponsorships. 
• Oversee referral program campaigns and provide operational support to drive new memberships.
• Lead survey management for Net Promoter Score.

Competencies

• Proficiency in Microsoft Word, Excel, PowerPoint, and Teams
• Experience building and managing email marketing campaigns, including segmentation and basic automation using platforms such as HubSpot or Delivra
• Familiarity with reputation management and Net Promoter Score programs and tools such as Birdeye or Medallia
• Familiarity with digital banking platforms, website content management systems, and marketing or project management tools such as Freedcamp or Basecamp

Supervisory responsibilities

None

Work environment

Office environment in our Bottleworks Headquarters (hybrid)

Physical demands

Some light lifting is required for supporting off-site events as needed. 

Travel required

Some travel to other branch locations and off-site events.

Required education and experience

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.