Responsibilities

• Support creation and implementation of a comprehensive content strategy aligned with organizational goals.
• Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters).
• Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets.
• Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives.
• Integrate optimized content for search engines and user engagement.
• Monitor content performance, gathering analysis and adjusting strategies based on data insights.
• Ensure all content aligns with the organization’s voice, tone, brand and values.