Responsibilities

• WordPress / WooCommerce Management — configure and maintain the backend of our storefront; manage product listings, pricing, descriptions, and site structure; troubleshoot issues and keep the site running at a high standard
• SEO Strategy & Execution — build and execute a comprehensive SEO strategy including on-page optimization, keyword targeting, technical SEO, and backlink development
• Backlink & Publication Outreach — identify and secure placements on relevant publication sites, blogs, and editorial outlets; build a pipeline of third-party content opportunities that strengthen domain authority
• Content Creation — write and publish blog posts, email newsletters, and product page copy that drives organic traffic and converts visitors into buyers
• Email Marketing — plan and execute email campaigns that engage our customer base, support product launches, and drive repeat purchase
• Campaign Execution — support digital marketing campaigns end-to-end; identify new funnels and channels to promote the brand and drive qualified traffic
• Analytics & Optimization — monitor site and campaign performance through Google Analytics; use data to continuously improve traffic, conversion, and customer experience
• Helpdesk Management — handle customer inquiries and resolutions professionally and efficiently; coordinate with internal teams on order and shipment issues

Requirements

• Proven experience in e-commerce management — not entry level
• Hands-on WordPress and WooCommerce experience is required — backend configuration, product management, and site troubleshooting; applications without this will not be considered
• Strong SEO knowledge — keyword research, on-page optimization, technical SEO, backlink strategy, and domain authority building
• Experience identifying and securing third-party publication placements, guest posts, and editorial opportunities
• Proficient in Google Analytics — you use data to make decisions, not guesses
• Strong copywriting skills — blog posts, product descriptions, email campaigns, and editorial content
• Familiarity with ad-restricted industries (CBD, hemp, cannabis, or similar) — you understand the compliance landscape
• Highly organized and self-directed; you manage your priorities without being micromanaged
• E-commerce: 2 years (Required)

Preferred

• Experience with email marketing platforms (Klaviyo, Mailchimp, or similar)
• Basic HTML or CSS knowledge for site edits
• Familiarity with alt-cannabinoid or wellness culture

Benefits

• Health & dental insurance
• Paid time off
• Employee discount on LOOPER products
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off