Marketing Director

Responsibilities

• Program Revenue Marketing: Develops and manages marketing plans, targets and campaigns for membership and program enrollment in partnership with program leaders; measures results against enrollment and revenue goals and supports fundraising campaigns with social promotion.
• Project Management & Intake: Manages the department's intake process, request forms, creative briefs, master marketing calendar and project management tool; co-leads prioritization with the VP of Marketing and Communications.
• Email Marketing & Lead Automation: Manages the email automation; develops email strategy, calendars, audience segmentation, testing and lead-nurture automations in HubSpot and Daxko Engage; builds and deploys membership and program campaigns using copy from the Director, Communications & Content.
• Social Media: Develops and manages organic social media strategy, content calendars, publishing and community management; leads the branch social advocates program and adjusts strategies based on audience performance.
• Website & Digital Presence: Owns the website platform; manages web development vendors, sets priorities for site improvements and evaluates content structure, user experience and conversion.
• SEO & AEO: Leads search engine and answer engine optimization strategy with the external SEO vendor and partners with the Director, Communications & Content on AEO-ready content.
• Analytics & Performance: Tracks email, social and web performance, maintains dashboards and supplies channel data and recommendations for department reporting led by the VP of Marketing and Communications.
• Digital Advertising Support: Supports the VP of Marketing and Communications with campaign setup, landing pages and conversion tracking when advertising volume requires.
• Creative Coordination: Directs campaign creative requests to the Creative Services Specialist through the intake process and reviews work for alignment with campaign goals.
• Marketing Consultation & Prioritization: Coordinates with executive directors and department leaders on marketing approaches and exercises judgment in prioritizing requests, channels, timing and resources.

Requirements

• Education & Experience: Bachelor's degree in marketing, communications, business or a related field, or an equivalent combination of education, training and relevant experience.
• Minimum of six years of progressive marketing experience, including at least two years leading multi-channel campaigns or marketing programs.
• Revenue Marketing: Demonstrated success planning and executing campaigns tied to membership, enrollment, sales or revenue goals.
• Digital Marketing: Experience with email marketing and automation, organic social media, website management, SEO and emerging AEO practices, audience segmentation and campaign optimization.
• Marketing Systems: Experience with HubSpot or similar marketing automation platforms, content management systems and social media management tools; familiarity with basic HTML.
• Analytics: Working knowledge of GA4, Google Tag Manager and dashboard tools with the ability to interpret performance and recommend improvements.
• Project & Vendor Management: Strong project management skills with experience running intake, calendars and timelines across multiple stakeholders and managing agency or vendor relationships.
• Communication & Decision Making: Excellent writing, presentation and organizational skills; demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals.

Preferred

• Preferred: Experience with Daxko and Daxko Engage or similar membership/CRM systems, Google Business Profiles and nonprofit or YMCA marketing.

Benefits

• Health and Vision Care
• Dental
• Generous Retirement Contribution Options -Includes company contribution of 10% once eligibility is met
• Paid Time off
• Paid Sick Leave
• Paid Holidays
• Free Membership
• Program Discounts
• Employee Assistance Program