Responsibilities

• Develop and own the annual marketing strategy, budget, operating plan, and performance metrics for Xplor Field Services.
• Serve as the marketing representative on the Senior Leadership Team, contributing to business strategy, growth planning, and market positioning.
• Establish quarterly and annual pipeline, lead generation, and brand awareness targets aligned with company revenue objectives.
• Create executive-level reporting and insights on marketing performance, ROI, funnel health, and growth initiatives.
• Build, mentor, and develop a high-performing marketing team focused on accountability, creativity, and measurable results.
• Own all demand generation activities across digital, content, partner, event, and customer channels.
• Develop and optimize multi-channel campaigns designed to drive qualified pipeline and customer acquisition.
• Lead marketing efforts supporting both new customer acquisition and customer expansion opportunities.
• Partner closely with Business Development and Sales leadership to align messaging, lead management processes, campaign priorities, and funnel conversion optimization.
• Establish attribution, performance measurement, and forecasting frameworks that connect marketing investment to revenue outcomes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 5 years of marketing leadership experience in a SaaS organization.
• Proven success leading demand generation programs that drive measurable pipeline and revenue growth.
• Experience managing digital marketing budgets and optimizing multi-channel customer acquisition programs.
• Strong understanding of modern marketing analytics, attribution, CRM, marketing automation, and revenue operations.
• Demonstrated experience managing and developing marketing professionals.
• Experience partnering closely with Sales and Business Development organizations.
• Excellent executive communication, presentation, and stakeholder management skills.
• Strong familiarity with AI-powered marketing tools and modern marketing technology platforms.

Preferred

• Experience in field service management, trades software, home services technology, or adjacent vertical SaaS markets.
• Knowledge of HVAC, plumbing, electrical, landscaping, cleaning, or other contractor-focused industries.
• Experience marketing to SMB and mid-market business owners and operators.
• Experience building customer advocacy and user-generated content programs.
• Experience in private equity-backed, growth-stage, or high-performance SaaS environments.

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements