Marketing Director

Gillette, WY (On-site)

$95K/yr – $105K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing strategy and leadership to recruit students, with strong digital, content, and team-building signals.

  • Build and run a comprehensive marketing strategy with segmentation and KPI ownership
  • Must-have: 5+ years in marketing with 3+ years in a leadership role and proven strategy execution
  • Standout: Strong digital + social expertise and content leadership plus team development

Job Description

Responsibilities

  • Build and run a comprehensive marketing strategy with clear segmentation, targeting, and KPI ownership
  • Conduct market research and competitive analysis to spot trends and opportunities
  • Own brand consistency, positioning, messaging, and reputation management
  • Plan and execute integrated campaigns across digital, print, social, events, and more
  • Manage budgets, allocate resources, and optimize for ROI
  • Lead SEO/SEM, email, content marketing, website content/UX, and digital optimization
  • Build engaging social campaigns—especially on TikTok, YouTube, Instagram, and Snapchat
  • Oversee creation of high-quality video, photo, and written content—on brand and built for the right audience
  • Mentor and develop a high-performing marketing team; manage vendors/agencies
  • Partner across departments to align marketing with growth goals and report results to leadership

Requirements

  • 5+ years in marketing, including 3+ years in a leadership role
  • Proven success building and executing effective marketing strategies
  • Strong digital + social marketing expertise and content leadership
  • Excellent leadership, communication, analytical and project management skills
  • Experience with marketing automation/CRM tools (HubSpot, Salesforce, etc.)
  • Tech-savvy and comfortable learning new tools quickly

Preferred

  • E-commerce experience (Shopify)
  • Familiarity with tools like Aircall, Manychat, Zap SMS, Klaviyo
  • Strong eye for video/photography (bonus if you can shoot/edit)
  • Understanding of psychology/consumer behavior background

Benefits

  • Great Benefits : Including 100% Employer paid medical insurance option, dental, vision, PTO and 401K option.
  • Make a Difference: Guide students into successful welding careers by sharing your knowledge and experience.
  • Career Growth : Access ongoing training and professional development to sharpen your skills.
  • Mentorship & Impact : Build relationships with motivated students from diverse backgrounds and help them achieve their goals.
  • Team Environment: Collaborate with passionate professionals who share your commitment to excellence.
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Western Welding Academy

☎️ 307-284-5313Voted #1 Welding School in the WorldWestern Welding Academy is owned and operated by REAL pipe welders. We are training the next generation pipe welders and pipe fitters to help fill the huge demand for SKILLED labor in this growing economy. Here at Western Welding Academy in Gillette, Wyoming we have a hands on team dedicated to bring fresh new talent to the pipe welding Industry. It started with the passion of our Founder and Owner. With 13 years of experience, success, and growth in the field, Tyler Sasse wanted to give back to the trade and decided to start the school and provide the training to new generation of upcoming pipe welders providing them the worlds best welding program ever created. No other welding school offers this!At WWA, we are committed to ensuring students get round the clock support and the highest quality of training needed to go on to turn out some of the finest pipe welders in the industry.Every Employee at WWA is devoted to enabling your success which is why we try to make it as easy as possible for students to attain their full potential and cater to all their needs during the training process.We offer full financing options, accommodation and are committed to finding students potential weekend work during the five month training to help with any costs incurred. WWA students receive employment training. WWA maintains an employment board in the break room for students to monitor and see possible opportunities.

Founded in 2019
Gillette, Wyoming, USA
71 employees (5 in marketing)

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
5 (7% of company)