Marketing Director

New York, USA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing across social, influencer, PR, and retail to grow a sustainable, design-forward DTC brand.

  • Own integrated campaigns across channels to build brand and community.
  • Must-have: 8+ years in consumer/fashion/DTC marketing.
  • Standout: Experience building communities and executing offline events at scale.

Job Description

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VIVAIA logo

VIVAIA

4.0 Glassdoor

VIVAIA, a global footwear brand introduced and embraced in the United States in 2020, is dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide, and continues to partner with global suppliers to design our shoes with recycled and sustainably produced materials.You can find the essence of our brand culture and identity in our name. The double "V" and "A" represent our diverse shoe designs. The double "I" symbolizes the plastic bottles we recycle to produce our shoes. Combined, it’s who we are—VIVAIA.

Founded in 2020
New York, New York, USA
64 employees (15 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$132.3K
Traffic Source Mix
Search
30.5%
Direct
54.4%
Referral
5%
Social
7.1%
Paid
2.7%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
13 (20% of company)

Recent News