Responsibilities

• Build a repeatable, scalable lead generation system across all channels.
• Own performance against lead volume and cost efficiency KPIs. Revenue and Cost per Lead.
• Develop organic lead sources (affiliate, referral, event, social, search), especially using some of our unique OPM (Other People’s Marketing) techniques.
• Greatly improve prospect experience through customized marketing automation.
• Drive full-funnel performance: traffic → lead → conversion → optimization.
• Implement rapid testing frameworks across campaigns and creative.
• Leverage AI and automation to increase speed and efficiency.
• Establish reporting, dashboards, and accountability structures.
• Work with Operations Dept to identify and improve ops department processes that improve lead generation and conversion.
• Lead and develop contributors.

Requirements

• 10+ years of marketing experience with a growth and demand generation focus.
• Strong performance marketing and funnel optimization experience.
• Analytical mindset with full ownership of metrics and ROI.
• Experience leading small, high-output teams with clear accountability.
• Hands-on leadership style — comfortable in both strategy and execution.
• Demonstrated experience integrating AI into marketing workflows.
• Hands-on HubSpot experience required — CRM, marketing automation, and pipeline reporting.
• Familiarity with EOS (Entrepreneurial Operating System) or similar operating frameworks strongly preferred.

Benefits

• Full benefits package including PTO, 401(k), medical, dental, vision.