Marketing Director

Palo Alto, CA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive vFunction's enterprise marketing as Director of Marketing to shape AI-driven modernization narratives.

  • Own messaging, positioning, and campaigns for enterprise buyers and architects.
  • Must-have: 5+ years in B2B enterprise software marketing with product/ integrated leadership.
  • Standout: Experience building co-marketing with hyperscalers (AWS, Azure, or GCP).

Job Description

Drive vFunction's enterprise marketing as Director of Marketing to shape AI-driven modernization narratives.

  • Own messaging, positioning, and campaigns for enterprise buyers and architects.
  • Develop compelling narratives around AI-augmented modernization, differentiating from manual modernization and services-led options.
  • Lead creation of core sales and partner enablement materials: decks, one-pagers, battle cards, solution briefs, ROI frameworks, white papers.
  • Drive product launch strategy with Product Management, translating new capabilities into market-relevant stories.
  • Build vertical and use-case messaging for industries with high modernization urgency.
  • Develop hyperscaler-specific marketing assets and co-sell narratives for AWS, Azure, and GCP programs.
  • Conduct win/loss analysis, competitive intelligence, and buyer research to inform positioning.
  • Collaborate with analyst relations to build presence in Gartner, Forrester, and IDC categories.
  • Design integrated campaigns targeting enterprise cloud migration and modernization across digital, content, events, and partner channels.
  • Build and manage co-marketing programs with hyperscaler partners to generate pipeline.
vFunction logo

vFunction

5.0 Glassdoor

vFunction is an AI-augmented code modernization tool focused on architectural transformation of complex applications into cloud-native services.It powers code assistants (Kiro, Copilot, Cursor and others) with runtime architectural insights to transform Java and .NET monoliths into modular, microservices-based, AI-ready, apps.

Founded in 2017
Menlo Park, California, USA
33 employees (7 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
87.3K
Traffic Source Mix
Search
50.2%
Direct
36.8%
Referral
7.9%
Social
3.4%
Paid
1.4%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
3 (9% of company)

Funding

Total Funding
$38.2M
Last Raise
$26M
Series Unknown, 3 years ago

Funding History

  • Jan 2023
    Series Unknown
  • Feb 2022
    Series A
  • Oct 2021
    Series A • $26M

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