Responsibilities

• Complete, deploy and maintain a modern, updated web presence
• Oversee and ensure effective trade show presensce
• Implement effective lead generation efforts including RFP sourcing and customer mining
• Manage and create effective go-to-market team for Electronic Shelf Labels (ESL) and other products as assigned
• Coordinate and utilize vendor co-marketing resources
• Develop and implement comprehensive marketing strategies and campaigns
• Manage digital marketing efforts including email, social, medical, SEO, paid advertising and content marketing
• Conduct market research to identify trends, customer needs and competitive positioning
• Manage marketing budgets and vendor relationships
• Oversee branding and ensure consistency messaging across all channels
• Plan and execute events, promotion and product launches
• Lead and mentor team members

Requirements

• Bachelor's degree or equivalent degree required
• 5+ years of progressively responsible marketing experience
• Experience developing and executing marketing campaigns across multiple channels
• Experience managing budgets, vendors, and marketing projects
• Previous supervisory or leadership experience preferred
• Basic computer skills (required)
• Dress professionally and appropriately (required)
• Excellent oral and written communication (required)