Responsibilities

• Plan and execute marketing campaigns across social media, email, website, and in-store promotions.
• Develop promotional strategies that support sales, customer engagement, product awareness, and store traffic.
• Coordinate product launches, seasonal campaigns, special events, and promotional initiatives.
• Maintain a marketing calendar with campaign timelines, deadlines, approvals, and promotional details.
• Ensure marketing campaigns align with Tisun Beauty's brand identity and business objectives.
• Create, edit, and schedule engaging content for social media and other digital channels.
• Develop captions, promotional copy, email content, and other marketing materials.
• Monitor social media channels and respond to customer and community inquiries in a professional manner.
• Stay current on beauty, hair, cosmetics, retail, and social media trends.
• Identify opportunities for relevant influencer, creator, and community partnerships.

Requirements

• Demonstrated experience in marketing, digital marketing, social media, communications, or a related field.
• Strong understanding of social media marketing and content creation.
• Working knowledge of email marketing, SEO, digital advertising, and website content.
• Excellent writing, communication, and creative problem-solving skills.
• Strong analytical skills and the ability to interpret campaign performance data.
• Excellent organization and attention to detail.
• Ability to manage multiple projects, deadlines, and priorities.
• Ability to collaborate effectively with leadership, store teams, vendors, and other business partners.

Preferred

• Beauty, cosmetics, haircare, fashion, or retail experience preferred.
• Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, email marketing platforms, or similar tools.
• Marketing, communications, business, or related education preferred.