Responsibilities

• Brand Strategy & Positioning: Define and execute the global marketing calendar, ensuring the brand narrative authentically honors Naomi Watts' founding vision while effectively targeting the Gen X and Baby Boomer demographic.
• Growth & Performance Marketing: Partner with the digital product team to optimize paid acquisition (Meta, Google, TikTok), retention strategies (Email/SMS marketing), and conversion rate optimization (CRO) on our DTC and marketplace platforms.
• Omni-Channel Retail Marketing: Develop and implement high-impact shopper marketing strategies for prestige retail partners (e.g., Sephora, specialty beauty) and e-commerce giants like Amazon.
• Public Relations & Influencer Marketing: Oversee premium PR agency relationships, celebrity alignments, and tiered influencer/affiliate programs, positioning Stripes as the authoritative voice in the "Menopause-Inclusivity" movement.
• Content & Social Media Ecosystem: Direct the creation of world-class, educational, and visually stunning digital assets across all social and community-building platforms.
• Budget & ROI Management: Efficiently allocate and manage the global marketing budget, maintaining strict alignment with CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS (Return on Ad Spend) efficiency targets.
• Team Leadership: Recruit, mentor, and inspire a diverse in-house marketing team and manage a network of top-tier creative and media agencies.

Requirements

• Experience: Minimum of 10 years of progressive marketing experience in the consumer goods sector, with at least 4 years in a senior leadership or directorial role.
• Industry Background: Proven track record within the Beauty, Skincare, Cosmetics, or Wellness sectors is strictly required. Experience navigating a premium or prestige brand environment is highly preferred.
• Strategic Scaling: Demonstrated success in scaling an independent, venture-backed, or private equity-owned brand from mid-stage to a major market player.
• Data-Driven & Creative: A rare blend of analytical prowess (fluent in Google Analytics, Shopify Plus, Looker, and attribution modeling) and exceptional creative judgment.
• Demographic Expertise: Deep understanding of the behavioral patterns, emotional drivers, and media consumption habits of the Gen X/mature female consumer segment.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA is considered a strong asset.

Preferred

• Experience navigating a premium or prestige brand environment is highly preferred.
• MBA is considered a strong asset.

Benefits

• 401(k)
• Flexible schedule
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement