Marketing Account Manager
DTMA Marketing Agency
USA (Remote)
$78K/yr - $106K/yr (Est.)AgencyFull-timeMid level
2 hrs ago
Marketing Director (STP)
Boston, MA (On-site)
$143K/yr – $180K/yrDirector/Executive10+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Lead marketing strategy for key agent-facing digital initiatives to deepen agent relationships and drive business priorities.
- Must-have: Minimum 10 years of marketing leadership experience
- Standout: GenAI, machine learning, and gamification in marketing
- Standout: Cross-functional leadership and data-driven campaigns
Job Description
Responsibilities
- Lead marketing strategy for key agent-facing digital initiatives, expanding our ability to deepen our agent relationships and impact business priorities through data-driven GenAI, machine learning and gamification strategies.
- Represent the Independent Agent Marketing team on select high-priority, strategic cross-functional workstreams, building relationship and driving buy-in across all levels of the organization.
- Partner across our broader Independent Agent Marketing team to deliver hyper-targeted, data-driven campaigns that support our broader organizational strategic priorities.
Liberty Mutual Insurance
At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.
Traffic Signals
Monthly Visitors
426K
Monthly Google Ads Budget
$224.9K
Traffic Source Mix
Search
25.8%
Direct
46.6%
Referral
17.9%
Social
8.8%
Paid
0.7%
Headcount Trend
Current headcount: ~37.7K
Marketing Team
Marketing Team Size
441 (1% of company)
Median Career Experience
17 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Jenna Lebel
Chief Marketing Officer
At the company for 13 years 5 months
Nicole Guidara
Executive Vice President, Chief Brand & Communications Officer
At the company for 19 years 8 months
Kristin Toli
Vice President, Integrated Marketing
At the company for 17 years 2 months
Jeff McFarland
SVP, Global Risk Solutions - Distribution Strategy and Marketing
At the company for 13 years 10 months
Funding
Total Funding
$886.8M
Last Raise
$886.8M
Debt Financing, 6 months ago
Funding History
- Sep 2025Debt Financing • $886.8M
