Marketing Director at Sterling Federal Bank | Sterling, IL

Marketing Director

Sterling, IL (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

Job Summary

Own and drive bank-wide marketing strategy and campaigns, aligning product marketing, content, and channels with annual goals and regulatory compliance to strengthen community impact and ROI.

Growth & Governance: Develop and execute cross-channel campaigns (product, email, social) within budget and regulatory rules.
Analytics & Optimization: Track ROI, report to executives, and refine plans using market, audience, and performance data.
Content & Community: Manage website/intranet content, promotional materials, and bank-sponsored events to boost brand and financial literacy.

Job Description

20% Establish and implement bank wide marketing plan. Create and execute all product, email and social media campaigns. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action. Ensure compliance with banking advertising rules.
10 % Research and analysis of market trends, consumer demographics, competitor products, and other relevant information to form marketing strategies. Lead the formulation, implementation, evaluation and administration of the company's marketing and market development functions. Implements, updates, and helps develop the monthly/quarterly/annual marketing calendar coinciding with the organization's budget and goals.
10% Develop detailed marketing plans/campaigns for all media channels. Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects across the company. Develop and maintain proficiency in various software programs for production, design and tabulation of various marketing pieces and research materials.
10% Develops and updates content for the bank’s customer facing website, internal intranet and social media platforms with current disclosures, product changes, promotions, and financial literacy. Responds to questions and social media messages in a timely and brand positive manner.
10% Works within the department budget to develop cost-effective marketing plans for each product or service.
10% Tracks marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives. Analyze and assess the results in the form of a return-on-investment (ROI) analysis and recommends refinements to enhance performance.
5% Annually evaluates the Bank’s product mix and design of products and marketing efforts to determine whether we can improve their responsiveness to the community.
15% Maintains the Marketing Events/Sponsorship Listing and distributes to Executive Management.
10% Serves as the Bank’s community and charitable events coordinator and representative. Identifies and administers Bank participation and/or sponsorships at various external events across all market areas. Coordinates employee and guest participation at all external events. May be required to represent Bank at such events. Maybe required to serve on external committees and/or boards across all market areas.
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Bachelor’s Degree in Marketing, Business or a Related Field
Prior demonstrated experience in marketing campaigns in financial services industry or related business in the targeted geographic area (Lee, Whiteside, Ogle, Clinton county)
3 to 5 years’ prior experience
Ability to work independently (self-motivated)
Complete projects within required timeframes
Ability to adapt to and manage changing priorities independently in a fast-paced environment
Ability to manage multiple projects simultaneously with superior attention to detail
Constant problem solving
Understand brand management, digital content standards, automated email campaigns, campaign tracking, Google Analytics
Proficiency in Excel, Word, PowerPoint and Outlook