Senior Marketing Specialist
Mayo Clinic
Rochester, MN (Remote)
$97K/yr - $136K/yrIn-houseFull-timeSenior level
2 hrs ago
Marketing Director - Skilled Nursing Facility
Northridge, CA (Unknown)
$38/hr – $40/hrDirector/Executive1+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own or coordinate marketing and admissions efforts to drive census with a compliant payer mix, while aligning with facility operations, PDPM and HIPAA requirements.
- Growth: Collaborate with the Administrator to hit census goals and manage daily outreach to case managers, social workers, and physicians.
- Operations: Maintain physician/case manager contacts and ensure proper admission documentation for PDPM compliance.
- Community & Compliance: Represent the facility at local events and stay current on Medicare/Medicaid rules.
Job Description
Responsibilities
- Develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.
- The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.
- Collaborating with the Administrator to ensure census goals
- Submitting a weekly calendar of scheduled marketing appointments to the Administrator
- Making daily contact with acute care case managers, social workers, discharge planners and physicians
- Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
- Assessing potential patients in the local hospitals and answering their questions about the facility
- Maintaining a database of physician and case manager contacts and profiles
- Participating in local community events to promote visibility and increase facility's census
- Following operational budget
- Minimum of 1 - 5 years of marketing/admissions experience in healthcare
- Fully vaccinated against COVID-19 including Booster shots
- Previous experience in marketing or other related fields
- Strong leadership qualities
- LVN Preferred
Northridge Care Center
Northridge Care Center is a 97-bed, skilled nursing facility, where we have specialized in rehabilitation and quick recovery since 1990. Our team is available 24 hours a day to provide the utmost care and services to our residents. We have proudly partnered with Northridge Hospital, where our team of experts aim at achieving quick recovery to help residents reach their optimal functional capability. Contact us for more details!
Traffic Signals
Monthly Visitors
802
Traffic Source Mix
Search
36.8%
Direct
45.4%
Referral
6.9%
Social
9.5%
Paid
1.1%
Headcount Trend
Current headcount: ~42
Marketing Team
Marketing Team Size
3 (7% of company)
Marketing Roles Posted (Last 30 Days)
1
