Marketing Director - Skilled Nursing Facility at Imperial Crest HealthCare Center | Torrance, CA | $30/hr – $38/hr

Imperial Crest HealthCare Center

Marketing Director - Skilled Nursing Facility

Torrance, CA

$30/hr – $38/hrSenior Level1+ years exp

Posted 2 months ago

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Job Summary

Own end-to-end admissions marketing for a skilled-nursing facility, aligning physician, case manager, and family relationships to drive census while ensuring PDPM-compliant documentation and regulatory adherence.

Admissions Ownership: build and sustain physician and case-manager relationships to source qualified referrals and answer questions about the facility.
Referral-to-Admission Process: manage timely responses to inquiries and ensure complete, compliant admission documentation during patient intake.
Compliance & Data: maintain PDPM-ready records, stay current on Medicare/Medicaid rules, and protect patient data per HIPAA.

Job Description

Responsibilities

Collaborating with the Administrator to ensure census goals
Submitting a weekly calendar of scheduled marketing appointments to the Administrator
Making daily contact with acute care case managers, social workers, discharge planners and physicians
Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork
Assessing potential patients in the local hospitals and answering their questions about the facility
Maintaining a database of physician and case manager contacts and profiles
Participating in local community events to promote visibility and increase facility's census
Following operational budget
Attending stand-up meetings every day
Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt